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The Las Vegas Convention and Visitors Authority and R R Partners created an advertising slogan in 2003 to rebrand Vegas as a place where people could have a good time without worrying about the consequences. The phrase they used was “what happens here, stays here”, which eventually became the more popular “what happens in Vegas, stays in Vegas.”

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Fun Fact:

The Las Vegas Convention and Visitors Authority and R&R Partners created an advertising slogan in 2003 to rebrand Vegas as a place where people could have a good time without worrying about the consequences. The phrase they used was “what happens here, stays here”, which eventually became the more popular “what happens in Vegas, stays in Vegas.”

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