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that in 1976, when the NBA was merging with the ABA, Ozzie and Daniel Silna turned down an offer to sell their ABA team for $3.3 million. Instead, they negotiated a deal to receive a share of the NBA media rights in perpetuity. Through this deal they eventually earned about $800 million.
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Fun Fact: that in 1976, when the NBA was merging with the ABA, Ozzie and Daniel Silna turned down an offer to sell their ABA team for $3.3 million. Instead, they negotiated a deal to receive a share of the NBA media rights in perpetuity. Through this deal they eventually earned about $800 million.
Source
en.wikipedia.org
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