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that American ice cream company Häagen-Dazs sued American ice cream company Frusen Glädjé to stop them from using a Scandinavian marketing theme . The court ruled against Häagen-Dazs as they had also marketed themselves as Scandinavian without having any real connection to the region.

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Fun Fact: that American ice cream company Häagen-Dazs sued American ice cream company Frusen Glädjé to stop them from using a “Scandinavian marketing theme”. The court ruled against Häagen-Dazs as they had also marketed themselves as Scandinavian without having any real connection to the region.

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