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J.S. Fry Sons, the chocolate makers, had a well-known advertisement that featured a young boy who was made to cry by his father, who then took a picture of him. The boy was made to cry by having an ammonia-soaked cloth wrapped around his neck. After he had some chocolate, his mood changed and he was happy again, which was the image used in the advertisement.
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Fun Fact:
J.S. Fry & Sons, the chocolate makers, had a well-known advertisement that featured a young boy who was made to cry by his father, who then took a picture of him. The boy was made to cry by having an ammonia-soaked cloth wrapped around his neck. After he had some chocolate, his mood changed and he was happy again, which was the image used in the advertisement.
Source
en.wikipedia.org
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