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In 2010, after experiencing a decrease in sales due to the 2008 Financial Crisis, Gap invested $100M to redesign their logo, which had been in use for two decades. The public response was so negative that Gap decided to go back to their original 1990 logo after only a week.

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Fun Fact:

In 2010, after experiencing a decrease in sales due to the 2008 Financial Crisis, Gap invested $100M to redesign their logo, which had been in use for two decades. The public response was so negative that Gap decided to go back to their original 1990 logo after only a week.

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thebrandingjournal.com

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