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During WWII, Rolex showed their faith in the Allied forces by allowing prisoners of war to order watches with no payment upfront. This gesture of trust in the Allies victory was a huge morale booster for those in captivity.

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Fun Fact:

During WWII, Rolex showed their faith in the Allied forces by allowing prisoners of war to order watches with no payment upfront. This gesture of trust in the Allies’ victory was a huge morale booster for those in captivity.

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